Saving is like Fitness — both take discipline

In South Africa, the Satrix brand stands for long-term investment savings. Insight tells us that to save money, you need discipline. Just as staying fit does. > National billboard campaign for Satrix Investment Savings – with the help of some fit (and disciplined) sports people – stylishly photographed in iconic South African landscapes. Concept and copy by Mark Varder. Art direction and design by Joost Hulsbosch. Photography by Michael Lewis. For Varder Hulsbosch Brand Developers.

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